Influence people

Monday, January 1, 2018

How to Bust Public Enemy Number 1

Banner blindness is lead-gen's Public Enemy Number 1.

Ad blocking may be copping all the headlines; but if your ads don't arrest prospects' attention, they might as well be blocked.

Here are four things you can do to bust banner blindness:

Build better ads―follow tried-and-true ad-design principles and focus prospects' eyes on your call to action. HINT: Photos of smiling faces work wonders.

Help prospects―"contextually target" your ads to amplify the content on the pages where they appear. Help readers who may be searching for specific information or solutions.

Entertain―invest in high-end video. Testimonials are highly effective.

Go native―forget about banners and embed your ads in the editorial stream.

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