Influence people

Friday, January 5, 2018

Hedging


"Lead-gen leaders" are twice as likely to use a multi-channel approach as "mainstream companies," according to a survey of 1,000 B2B marketers by Digital Doughnut.

You could say lead-gen leaders understand hedging.

They know that "no single class of content asset stands out as particularly effective for driving good-quality leads," as Digital Doughnut reports; and yet, at the same time, that every class―if used well―can drive good-quality leads.

The channels they find most effective? The answers below might surprise you.

Source: The State of B2B Lead Generation, courtesy Digital Doughnut
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