Influence people

Wednesday, October 18, 2017

Which Content's King among Executives?


Which B2B content rules among corporate leaders?

Content agency Grist asked 200 of them.

The answer: leaders want to read 800-word articles about customers' experiences.

The executives' detailed responses about the content they value are eye-opening:

Whose viewpoints do you want to hear?
  • 57% said clients'
  • 53% said industry experts'
  • 44% said consultants'
  • 42% said the public's
  • 36% said peers'
  • 36% said motivational speakers'
  • 32% said government officials'
Which formats do you prefer?
  • 63% said 800-word articles
  • 57% said 500-word blog posts
  • 45% said 1,200-word articles
  • 31% said slides shows
  • 28% said white papers
  • 28% said e-books
  • 26% said videos
  • 25% said podcasts
  • 20% said infographics

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