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Wednesday, October 4, 2017

Google: Popups Will be Penalized


If you value SEO, remove popups from your website.

Google doesn't love them anymore.

This January, its bots began to penalize sites that include them.

“Pages that show intrusive interstitials provide a poorer experience to users than other pages where content is immediately accessible,” Google's engineers proclaim.

Your site is toast if it displays a popup that covers content after the user lands on a page, or that appears while he's viewing it. 


You get doubly burned if the user has to kill the popup to view the content.

The only allowances Google makes are for helpful popups, like those seeking age verification or informing visitors about cookies.

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