Friday, October 27, 2017

Event Marketers Missing the Boat

When it comes to leveraging attendee data, event marketers are missing the boat, according to a new study by Cvent.

The company asked 400 of them what they believe:

  • Only 29% say they're good at collecting attendee data
  • Only 20% say they're good at integrating it into their systems
  • Only 23% say they're good at using it
  • Only 38% say they understand what attendees do on site
  • Most―75%―say they're missing opportunities by not integrating more attendee data into their efforts
It's not as if nobody cares. 

Among event marketers, 81% say collecting and harnessing attendee data is "extremely important."
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