Thursday, August 3, 2017

What's the Right Content Mix for B2B?

Apps. Blogs. Case studies. Digital tools. E-books. Events. Games. Graphs. Infographics. Newsletters. Photos. Podcasts. Presentations. Reports. Quizzes. Videos. Webinars. White papers.

What's the right content marketing mix?

Begin with the essentials:

Blogs. The Number 1 source of leads, says Search Engine Journal. Without a blog, your strategy's spineless.

Events and webinars. What's better than blogs? Three of four B2B marketers say events. Webinars are a close second. A single event can pack more punch than 100 blog posts.

Newsletters. Newsletters help you keep customers, and keep prospects interested. Weekly is the best frequency, if you can manage it.

Videos. Six in 10 decision-makers visit a brand’s website after watching a video, according to Inc. And four in 10 contact the company.

White papers. White papers trumpeter your authority, essential to persuading customers to buy from you. 

Case studies. Case studies provide social proof, equally essential to persuading customers.

E-books. E-books can gather repurposed blog posts. They offer an outlet for dazzling design work, inviting to readers turned off by other formats.

Other content. Apps, digital tools, games, graphs, infographics, photos, podcasts, presentations, reports and quizzes are all just icing on the cake.
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