Influence people

Tuesday, August 1, 2017

Is Succinct Extinct?

You can argue for long-form content 'til you're blue in the face.

You're still wrong.

In 1647, the Jesuit Baltazar Gracián explained why:

Don't be a bore.

The man of one business or of one topic is apt to be heavy. Brevity flatters and does better business; it gains by courtesy what it loses by curtness. Good things, when short, are twice as good. The quintessence of the matter is more effective than a whole farrago of details. It is a well-known truth that talkative folk rarely have much sense whether in dealing with the matter itself or its formal treatment. There are that serve more for stumbling-stones than centerpieces, useless lumber in everyone's way. The wise avoid being bores, especially to the great, who are fully occupied: it is worse to disturb one of them than all the rest. Well said is soon said.

Write for readers, not Google.

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