Thursday, July 6, 2017

You Can Thank Associations for National Days

Marked merely to drive product sales—in this case, sales of chicken parts by fast-food restaurants—the hennish little holiday typifies most so-called "National Days."

National Days are PR stunts—or the vehicles thereof—that date back to the Roman Empire, when emperors declared micro holidays constantly, in order to keep the bread-and-circus-loving citizens of Rome satisfied.

Lupercalia, for example, was a micro holiday marked every February 15th. The Romans would celebrate the day by sacrificing goats, drinking lots of wine, and parading around in the nude, in hopes of banishing evil spirits.

We moderns prefer National Days that honor stuff we can buy: consumer goods like almonds, bourbon, cupcakes, eggs, hot dogs, pancakes, spreadsheets, towels, tubas, and underpants.
As of 2017, association marketers have spawned over 1,200 of this sell-ebrations, according to the National Days Calendar.

To apply for your own National Day, all you need do is submit it to the keepers of the Calendar.

"The buildup annually to a National Day is great," the application states. "News stories, increase in product sales, top of mind awareness and much more can be generated annually."

Great, that is, provided you're not a chicken.

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