Influence people

Saturday, July 15, 2017

Gamification Supercharges Tradeshow Exhibits


Only connect! That was the whole of her sermon.
— E.M. Forster

Seven of 10 Americans believe attending events connects them to others, according to a recent survey by Eventbrite.

Among Millennials, that proportion's even higher—8 of 10.

Seven of 10 Millennials also believe events expand knowledge better than online content does, the survey reveals. And 1 of 2 attend events to have experiences they can share on social media.

For Millennials, attending events "is all about projecting to your social media network, and painting a picture of a phenomenal lifestyle," event planner Aubri Nowowiejski told
Skift. "They chase experiences over things to get those likes and comments and interactions, and that dopamine fix."

If you accept Eventbrite's findings, exhibit marketers who help Millennials polish their personal brands will come out winners at tomorrow's B2B events.


Gamification is the secret sauce.

By offering them high-yield opportunities to enrich their personal brands, gamification counteracts Millennials’ unfortunate reluctance to engage in the "real world" of sales conversation.

Gamification makes networking fun and unintimidating—and delivers the all-important dopamine fix that comes when a Millennial wallflower can update his social media feeds.

One ready solution for exhibitors is
PLAYBOOK, a lead-gen system that marries pre-show marketing with gamification.

With
PLAYBOOK, exhibitors can not only attract large crowds of fun-seeking prospects to their booths, but get them to look up from their phones long enough to engage in conversation.

DISCLAIMER: I'm a bit biased in favor of
PLAYBOOK, because it's the creation of Bob & David James. Learn more here.

1 comment:

  1. Quite informative post on trade show displays. Last month, I have got to know about one of one of popular graphic designers that provides nice trade show displays. Glad to get such amazing displays that helped me in promotion of my company.

    ReplyDelete

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