Wednesday, May 17, 2017

Heads Up

Repeat customers produce 41% of revenue, according to Forrester.

Yet B2B marketers spend nearly all their money on
lead gen.

Jay Baer at
Convince & Convert calls it a Ponzi Scheme.

The fault lies with senior management: it makes lead gen marketers' key performance indicator.

Baer hopes "all B2B marketers muster the courage to look beyond the monthly and quarterly sales-qualified leads numbers that dangle over their collective necks like a guillotine."

You should spend more marketing money on retention.

Just a heads up.
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