Influence people

Monday, May 15, 2017

Breakout at Tiffany's


Will brands take stands?

Last week, Tiffany & Co. placed an anti-Trump ad in The New York Times. The ad broke the same day on social media.

Two days before the company ran its ad in the Times, Tiffany joined Google, Facebook, Microsoft and other brands to run a comparable ad in the paper.

I predict we'll see more brands take stands as Trump's extremism escalates and his standing in polls plummets.

Business and politics normally don't mix.

But "normal" is up for grabs.

POSTSCRIPT: In related news, Trump is now calling his daughter Tiffany by the name "Cat."

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