Saturday, April 22, 2017

Little and Good is Twice Good

Even if you cover your ears, 10 seconds into the presentation, you know the rep is an extrovert.

There's too much copy on her slides.

Whether writing or speaking, extraverts cannot grasp Mies' motto, "Less is more."

Adam Grant studied 300 salespeople and proved extroverts underperform both introverts and "ambiverts,” because they can't practice restraint.

Extroverts leave themselves "vulnerable to appearing too excited or overconfident," Grant says, and wind up overselling.

They'd do well to heed the words of the 17th century writer Baltasar Gracián, who advised colleagues to "leave off hungry."

"Demand is the measure of value," Gracián says. "Even with regard to bodily thirst, it is a mark of good taste to slake but not to quench it. Little and good is twice good. The second time comes a great falling off. Surfeit of pleasure was ever dangerous and brings down the ill-will of the highest powers. The only way to please is to revive the appetite by the hunger that is left."

In other words, be brief, and leave customers breathing room to consider your proposal.

Little and good is twice good.

"If you must excite desire," Gracián says, "better do it by the impatience of want than by the repletion of enjoyment. Happiness earned gives double joy."

Or as the showman P.T. Barnum said, "Always leave them wanting more."
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