Woody Allen once told The New York Times, "If you're succeeding too much, you're doing something wrong."
Most people dread failure, so much so, they forgo any opportunity posing risk.
But failure brings transformation.
Edison failed repeatedly, but was undaunted. "I have not failed 10,000 times," he said. "I have succeeded in proving that those 10,000 ways will not work."
To keep failing, you've got to be good enough to keep playing.
Before he became an author, Godin was a book packager, producing a book a month for 10 years. You can bet that producing 120 books―many of which bombed―taught him about writing best-sellers.