Influence people

Wednesday, March 29, 2017

Burn the Boats

Resolving to begin life anew, when the mutineers of the HMS Bounty reached Pitcairn Island, they burned the boat.

Like the Bounty's crew, many of today's publishers and associations must self-administer the shock that flings them into the "conquer or be killed" mindset, or they're sure to wither and die.

Burning the boats—destroying outdated, expensive and unprofitable products and programs—may indeed take a few mutineers. Comfortable execs and boards aren't about to do it.

At
Super Niche Media Event this week, I heard that idea expressed by attendees many times.

It may take a new generation to lead these organizations to burn the boats and behave like brands.
Provided the ships don't sink beforehand.

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