It's much easier to sift though emails, sit in a meeting, or make a third cup of coffee.
Unless you're the president, self-doubt is inescapable.
What's the answer?
In What is Literature?, philosopher Jean-Paul Sartre asks the reluctant writer to imagine, "what would happen if everybody read what I wrote."
Stuff would happen. Stuff would happen even for the mediocre writer, if he aims for a target audience, Sartre says.
"The function of the writer is to act in such a way that nobody can be ignorant of the world and that nobody may say that he is innocent of what it’s all about."
And in one of his most-quoted lines, Sartre says, "Words are loaded pistols."
If you're a reluctant writer, begin to think of your task differently.
Think of your blog less like a magazine and more like a bulletin board.
Think of your target audience.
Think of your words as loaded pistols, and writing as putting the "bullet" in bulletin.