Sarah Smith contributed today's post. She works for an online resource for beginning bloggers, StartBloggingOnline.com.
There are lots of reasons your website draws traffic that doesn't convert to sales.
One is content. You might think you have the best website out there: it looks good, is colorful, and has all the necessary images and videos. But none of that matters, if visitors don’t get anything of value from your site. Visitors need not just information about your products, but about their benefits. Simply labeling them isn't enough. You need to explain their advantages and lasting impact, and prove why visitors should open their pocketbooks.
Another reason is staleness. You need to keep updating your site with fresh information. You can’t feel complacent just because you have gone live and the site looks amazing. You need to keep providing useful updates, and interacting with visitors to make them feel like you appreciate their visits.
Here's an infographic with more tips for converting traffic into sales.