Influence people

Friday, January 6, 2017

Size Matters Not

Size matters not. Look at me. Judge me by my size, do you?
― Yoda

Content marketers, make a New Year's resolution to ignore the idiots who tell you content length matters.

The thousands of snake-oil salesmen like
James Scherer who promise, "Scientific research tells us how to write the perfect blog article," leaning on vendor data that "proves" long (1,600-word) posts yield higher rankings, greater sharing, and larger readership.

Baloney.

It's quality alone that counts.

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