Wednesday, January 18, 2017

Lend Me Your Time

Content creators don't ask for much. They only want you to lend them your time.

It's unlikely you'll ever get it back, but, hey, what would you do with it anyway?

The Ancient Romans endured an era, known as the "Silver Age," that was not unlike our own.

The Republic had fallen, enlightened governors giving way to tyrannical emperors, and it was no longer safe to discuss many topics in public. Training in rhetoric—once the key to a career in politics—no longer had value, because public offices only went to emperors' cronies.

The Silver Age was the era of the "pointed style" in writing, which embraced careful wording and brevity. Writers of the era gave public readings, and were judged by their ability to win applause after every sentence.

The pointed style also embraced a conversational tone, and favored things like rhymes, puns, alliteration and storytelling.

The pointed style is the ideal one for our times—so much like those Ancient Romans'. We have to be on our guard—especially in the battle for customers' attention. 

Friends, Romans, countrymen, lend me your time!
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