Sunday, December 18, 2016

Inch by Inch

Amazon CEO Jeff Bezos has always found ways to leverage technology—whether e-commerce, rockets, drones or cloud computing—to give his company's flywheel another jolt.

Who doesn't want to find the profit-turning flywheel Bezos runs, the one Jim Collins describes in Good to Great?

But the truth is, you don't find it; you cultivate it.

"No matter how dramatic the end result, the good-to-great transformations never happened in one fell swoop," Collins says. "There was no single defining action, no grand program, no one killer innovation, no solitary lucky break, no wrenching revolution."

A flywheel is not the creation of the fast-buck "mercenary" (Bezos' term), but of the "missionary"the patient, purpose-driven businessman or woman.

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