But 40% lack the resources to create enough content to make any difference to their success.
B2B marketers have flocked to content because it works.
In 2016, as a result of using content, 50% of B2B marketers saw open rates increase by at least 20%; and 65% saw click-through rates increase by more than 5%. Substantial improvements!
B2B marketers' failure to produce more content puzzles me.
Time and again, I see them waste good content—or, more accurately, ignore opportunities to extend or repurpose that content, and profit from what they already have on hand.
The remedy's pretty simple.
Pick up the phone and just call me. You don't have to go without.
Happy New Year!