Influence people

Friday, December 9, 2016

Breakout Time


Marketers are highly susceptible to bias. Some forms—racial bias, for example—are easy to detect in their work (just watch the holiday spot from Securus); some forms are less so.

Generational bias is one of the latter—and a "silent killer" of customer conversion.

Pop theorists are the guilty party. While they underscore generational differences, scientists do not. Pop theorists would have you believe:
  • All Traditionalists are patriots who value only self-sacrifice.
  • All Boomers are optimists who value only wealth.
  • All GenXers are pessimists who value only ecotourism.
  • All Millennials are narcissists who value only praise.
  • All GenZers are entrepreneurs who value only... well, who knows?
But if you believe the scientists:
  • Claims of generational differences are based on faulty studies—always.
  • There are no practical generational differences.
Does pop theory imprison your thinking?

It's breakout time.

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