Monday, November 21, 2016

Is Your Content Fat and Soggy?

Is your content fat and soggy?

A story memo can cure it.

Professional writers use story memos to pitch ideas to editors and producers.

The brief memos answer five questions:
  • Why does the story matter?
  • What's the point?
  • Why is the story being told?
  • What does the story say about the world?
  • What's the story about in a single word?
With answers to these questions, a theme emerges. That focuses the story, makes telling it easier, and serves readers a tasty treat.

Fat and soggy's fine, if you want to appear "content rich" to boobs, bosses and bots.

But crisp and thin converts customers.
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