At INBOUND last week, Gary Vaynerchuck told 20,000 B2B marketers to respect art and science equally, if they hope to succeed in the next 10 years.
Most are good at only one.
The problem persists, Vaynerchuck says, because, "We have people who lack self-awareness to know what they're good at and what they're not good at."
Focus on that at which you suck, he insists.
I've encountered few marketing leaders who are dexterous at both art and science.
Many master and respect only one (they're true specialists); and many others, neither (they're simply shrewd self-promoters).
Marketing leaders should be Renaissance (Wo)men.
It's no surprise 1 in 3 will be fired next year.