Bundled tips. Distilled solutions. Condensed books. Expert panels. Industry roundups.
Sound like your conference?
You're preparing attendees for the last war. But they need to wage tomorrow's.
"Traditional conferences focus on finding solutions to yesterday’s problems," says conference designer Jeff Hurt.
Smart attendees (that's redundant; stupid people skip conferences) don't need more packaged information; they need results (remember, the word event comes from the Latin for result.)
"People no longer come to your meetings to get information," says planner Holly Duckworth. "They come to make sense of the deluge of information they already have."
If you're not transporting attendees to a future world, helping them adapt to new realities, and equipping them to thrive, you're not offering results.
To put it another way, if your event isn't eventful, it's just another meeting.