Tuesday, October 11, 2016

3 Must-Haves for Every Meeting Planner

"Meeting people in real life remains the most effective way to build a successful business," says Inc. columnist Helene Olen.

But how do you build a successful meeting?

Olen thinks these three tools are essential:

Influencers. Attendees need to know they'll encounter up-and-comers at your event. Before they'll register, they'll ask, "Is this a network I can reach out to in the future?"

Underprogramming. Elbow-rubbing with influencers won't happen if you overprogram your meeting. Be sure to carve out generous breaks.

Starter packages. If you attract influencers, it's guaranteed: you'll be suitcased by entrepreneurs who believe they can't afford your event—nor afford to skip it. So offer price options for the tight-fisted.
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