A new study by Mattermark of the 50 fastest growing B2B companies in the country finds 80% blog.
According to The State of Sales & Marketing at the 50 Fastest-Growing B2B Companies in the US, "content has become the cornerstone" of fast-growth companies' marketing—and blogs have become the cornerstone of content.
"Blogging drives top-of-the-funnel traffic to a company’s website," the report says. "From there, calls to action encourage visitors to download content (e.g., ebooks, white papers, and templates) so they can learn more about a particular topic.
Does your company blog?
If not, what on earth are you waiting for?