Thursday, September 1, 2016

Results are In: Fast-growth B2B Companies Blog

A new study by Mattermark of the 50 fastest growing B2B companies in the country finds 80% blog.

According to The State of Sales & Marketing at the 50 Fastest-Growing B2B Companies in the US, "content has become the cornerstone" of fast-growth companies' marketing—and blogs have become the cornerstone of content.

"Blogging drives top-of-the-funnel traffic to a company’s website," the report says. "From there, calls to action encourage visitors to download content (e.g., ebooks, white papers, and templates) so they can learn more about a particular topic.

"This process can be repeated and scaled by marketing teams to include a wide variety of tactics at every stage of the funnel, but the end goal is always the same: to add value and build relationships that drive revenue for your business."

Does your company blog?

If not, what on earth are you waiting for?
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