Novelist Joseph Conrad famously said, "My task which I am trying to achieve is, by the power of the written word to make you hear, to make you feel—it is, before all, to make you see.
So, a word to writers everywhere: If you want to make readers hear and feel and see, don't settle for the first word that shambles through your comatose cranium; and certainly don't, if you expect to be paid. Instead, open your Roget's. You will find it's packed with fat, pretty, juicy words that cost little, but are worth much.
Pick a peach.
POSTSCRIPT: Had she pushed herself, Red Hat's copywriter might have said:
You need an uncompromising IT platform—reliable, scalable and secure. One that will grow as your enterprise grows. And a sidekick you can depend on to be with you all the way. Red Hat understands that.