Tuesday, September 13, 2016

Intel Outside

After midwifing the People's Republic in 1949, Chairman Mao set out to erase every trace of China's past.

So it's no wonder Chinese Millennials find their nation's history "remote, irrelevant, and uninteresting," as marketers at Intel recently discovered.

There's not much of it around.

To help right Mao's wrong, Intel tapped J. Walter Thompson to produce films depicting epic moments from China's past and project them on the city wall of Sian at an outdoor event.

Intel didn't stop there.

It used proprietary 3D facial-scanning technology to capture and insert the faces of Millennial event-goers into the films in real time. The Millennials became the starring leads of the film.

"History became personal; history came alive," says Intel's Louise Felton.

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