Influence people

Friday, September 9, 2016

Income Crisis Worries Associations



A UXB lies buried in Naylor's newly released annual study, 2016 Association Adviser Communications Benchmarking Report.

The study finds 54% of association execs think their inability to generate non-dues revenue from communications activities is a serious or significant problem, up from 11% only a year ago.

Most trade and professional associations rely on non-dues revenue to operate. 

According to ASAE, 59% of trade associations' revenue is non-dues revenue; and 66% of professional associations' revenue is non-dues revenue.

If Naylor's study is correct, associations may be facing, if not an existential crisis, a financial one.

POSTSCRIPT: It's time for associations to quit sitting on their assets (pun intended):

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