Influence people

Tuesday, September 20, 2016

How Often to Blog?


Blogging isn’t about publishing as much as you can.
It’s about publishing as smart as you can.
  

― Jon Morrow

When it comes to blogging, I'm all over publishing "smart" (who isn't?).

But how often is smart?

Hubspot asked 13,500 customers about their experiences.

The answers are eye-opening:
  • The more posts a company publishes per month, the more traffic appears on the company's website.

  • B2B companies that publish 11 or more posts per month drive 3 times more traffic than companies that publish only 1.

  • The more posts a company publishes per month, the more leads it gets.

  • B2B companies that publish 11 or more posts per month get 3.75 times more leads than companies that publish 3 or fewer.

  • Blog posts pay off long after they're published.

  • B2B companies that have published 400 or more posts get 2.5 times more website traffic than companies that have published 200 or fewer posts.

  • B2b companies that have published 400 or more posts get 3 times more leads than companies that published fewer than 200 posts.

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