Thursday, September 29, 2016

Beware of Geeks Bearing GIFs

Designers call it “Greek," but of course it's Latin.

Lorem Ipsum has served as designers' "dummy copy" since 1500, when a printer scrambled a page from Cicero's essay,On the Extremes of Good and Evil,” to create a type-specimen book.

Lorem Ipsum distracts you from reading while you examine a layout.

But why Cicero?

As the most lauded of Roman rhetoricians, Cicero's works represent the pinnacle of prose in Latin. 

The passage the printer took to create Lorem Ipsum says:

Nor is there anyone who loves or pursues or desires to obtain pain of itself, because it is pain, but occasionally circumstances occur in which toil and pain can procure him some great pleasure.

(In brief, "no one likes pain without gain.")

Need to use Lorem Ipsum?

It's easy.

In Word, type =lorem() and press enter.

For a change of pace, you can also use another thinker's scrambled works as dummy copy by visiting Nietzsche Ipsum.

Also Sprach Mighty Copywriter.

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