In only a year, Monster's content strategy drove yearly page views up 64%, from 27.5 million to 45.3 million.
"Every brand—whether it be small and personal or massive and corporate—now has the opportunity (or even mandate) to be their own media channel or studio," Korn says.
"As pre-digital media continues to become less effective, new technologies and platforms are allowing everyone to craft their own content and distribute it. And a growing number of brands are beginning to embrace this model—and these are the ones that are going to win."
"While not paid programming, the shows will have an unabashedly pro-cruise point of view," Skift says.