Henning Mankell, the creator of Wallander, said his crime novels—like your company's products—took root in an idea.
Returning to his native Sweden from a stay in Africa in the spring of 1990, Mankell noticed racism had taken a stranglehold on the nation.
"It soon dawned on me that the natural path to follow was to write a crime novel," Mankell said. "This was obvious because in my world racist acts are criminal outrages."
But what makes a story a story? How do you tell one?