And thought leadership shouldn't be about media. It's supposed to focus on thought, not LinkedIn or Meerkat or Snapchat.
B2B marketers are hacking the system when they publish non-nutritional content, however carefully it's dressed to resemble food for thought.
He's 100% right. Thought leaders don't lean on vapid videos and tricked up infographics to entreat customers. They rely instead, TEDishly, on "ideas worth sharing."
"Being a thought leader means putting your own personal thoughts out there in whatever form appeals to you," Adamson says. "It’s not about the medium. It’s about the message and it’s about filling in the white spaces which teams of content producers don’t even know exist."