I pity their customers even more. They're subjected to the crap those marketers publish.
- Leaving the desk to mingle with the hoi polo;
- Burning time dogging leads (many of whom will prove useless); and
- Embracing a bottomless form of inquisitiveness—the reason it's said, "Journalism is a vocation, not a job."
- Befriend fellow business travelers, pick their brains, and follow up afterwards
- Get into the field to meet practitioners and follow the leads they provide
- Read and clip religiously from sources both inside and outside her specialty; and
- Reformulate story ideas and pitch them, again and again, with new story angles
Planted at your desk and in conference rooms all day?
Or are your soles worn out?
FOOTNOTE: In case you missed it, by all means read David Meerman Scott's The New Rules of Marketing and PR. Try walking to a local independent bookseller to get your copy.