Tuesday, August 30, 2016

Due to Lack of Interest, the Future Has Been Canceled

Almost a score of years before the Allies were deadlocked on the western front, a Polish banker foresaw with uncanny accuracy the coming of trench fighting. But the war offices and the general staffs paid no attention to his predictions. As always, they were preparing for the last war.

The Washington Post, November 1936

Are there grim signposts among all the green shoots?

Just days before its doors were to open, Future of Events, a first-time trade show slated for late August in Amsterdam, was canceled due to lack of interest. The organizer has filed for bankruptcy.

Grim predictions of irrelevancy surround the producers of large trade shows, but most—like the war offices and general staffs—pay no heed. They're too busy preparing for the last war.

The new war is being waged to win over GenXers and Millennials.

Boomers' tactics won’t work.
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