Tuesday, July 12, 2016

SMS: A Fantastic Way to Engage Customers

Sophorn Chhay contributed today's post. He is the inbound marketer at Trumpia, a mobile content delivery service that lets users customize their one-to-one marketing.

Marketers are jumping into SMS because texting keeps growing. Consider:

  • 23 billion text messages are sent every (a Millennial sends 67 a day)
  • 97% of text messages are opened
  • 75% of people prefer receiving offers via text messages
  • 80% of people use text messaging for business
Before you jump into SMS, check out our beginner’s guide below. Learn what SMS marketing is, how to set up a campaign, and how to test a campaign.

The Beginner's Guide to SMS Marketing

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