Thursday, July 14, 2016

Brevents Face Tight Marketing Budgets

Event producers in the UK on average spend only $10,697 to market a B2B event, according to a new survey by Eventbrite.

That amount is paltry compared to a US producer's average marketing spend, which is 28 times greater.

Brits spend the majority of their marketing money on outbound email. 

They also rely heavily on word-of-mouth to draw attendees, the survey finds.
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