Thursday, June 2, 2016

Flight to Safety

A stock sell-off/bond buy-up by jittery investors is known on Wall Street as a "flight to safety."

A different kind of flight to safety takes place every hour on every street, at every workplace, in every town in America.

A colleague told me yesterday he was leaving a good company because his marketing ideas—which produced considerable results—don't "fit the culture."

A Cornell study reveals that company leaders often reject new ideas not because the ideas don’t have potential, but because the leaders themselves lack the guts to face risk and uncertainty.

It gets worse. 

When cautious leaders quash new ideas, the study says, they do so unconsciously

Their fear actually blinds them to the ideas.

As adman Leo Burnett said, "To swear off making mistakes is very easy. All you have to do is swear off having ideas."
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