Indeed, past due.
"Sponsorships featuring logos, eyeballs and impressions don’t carry the same value they once did," says Velvet Chainsaw's Wendy Holliday.
Solaris provides the answer: A proprietary event is inherently lopsided. No matter how you shake it, the private event is biased—and yours isn't.
If you have a genuine reputation for authority, you have an insurmountable advantage.
"Some events are born because they are the expression of a community," Solaris says. "They are a movement.
"These events are built from the bottom up, their main objective is to get together, be entertained, network and learn.
"Sponsors should fight with each other to sponsor such events."