Sorry, email marketer.
No do-over for you.
If your emails don't deliver on these four basic needs, you're dead, says e-mail marketing guru Chad White:
- Targeting niche audiences with triggered messages
- Taking advantage of events and charity work, "which are innately more share-worthy"
- Delivering extra-special content on occasion
- Using design and layout to differentiate your emails; and
- Featuring “share with your network” buttons in share-worthy emails