Tuesday, May 17, 2016

The Experience Stack

A race is on to deliver "the experience stack," says Mike Wadhera in TechCrunch.

Mobility has fundamentally changed computing, he says.

While desktop computing was all about your timeline-based profile (think Facebook), mobile computing is about in-the-moment self-expression (think Snapchat).

With the onrush of mobility, "You are not a profile. You are simply you."

We've all become, in effect, amateur auteurs

"The stories we tell each other now begin and end visually, making the narrative more literal than ever," Wadhera says.

Providers are racing to monopolize mobility by building a pile of immersive toys he calls the experience stack (pictured here).

"The full stack is in service of capturing and communicating real-world moments," Wadhera says. "Reality is its foundation. As you move up, the layers transition from physical to logical. At the top is the application layer made up of products like Snapchat Live and Periscope."

Tomorrow’s toys will boggle our storyteller's brains, Wadhera says.

"Our online and offline identities are converging, the stories we tell each other now start and end visually and investments at every layer of a new stack are accelerating the development of experience-driven products. Taken together, these trends have cracked open the door for a new golden age of technology."
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