Tuesday, May 24, 2016

How to Choose the Right Email Marketing Consultant (Infographic)

Been-around blogger Matt Banner contributed today's post. Matt teaches techniques for better blogging at OnBlastBlog.

Email marketing offers an immensely high return on your investment, but in most cases you will need a consultant to help you master today’s top strategies. 

The right email marketing consultant:

  • Understands today’s underlying strategies and tools. 
  • Understands your brand and of the voice you use when speaking to your users.
  • Can build a list of people interested in your product or service.
  • Sweats the details, because everything about your emails matters, from the length of the subject line to the content within. 
The latter is where a skilled copywriter comes into play. The copy within your emails must be compelling and properly written to ensure that it grabs readers' attention immediately and keeps them engaged throughout. The ability to write strong sales copy is also a must, as the call-to-action is massively important. 
In order to properly choose a consultant, you will first need a basic knowledge of what makes any email marketing campaign successful.

Take a look at the infographic below to find out more about what defines a strong email marketing strategy. Using this information, you can better choose a consultant.

Email Marketing Infographic
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