Thursday, May 5, 2016

Hot Spots

B2B events are hot.

Freeman (my employer) has just released a compilation of statistics that proves it. Among the findings:
  • 225 million customers attend 1.8 million events annually
  • $565 billion is spent on events annually
  • 20% of a marketer's budget is devoted to events (the single largest spend)
  • 48% of brands see an ROI on events from 3:1 to 5:1; 41% see even better
  • 93% of executives say events increase their chance to close deals
  • 98% of customers say events increase their purchase intent
  • 79% of brands will boost their involvement in events this year
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