"If you can't write your idea on the back of my calling card, you don't have a clear idea," impresarios say.
As its name implies, the series promises readers 10-minute mastery.
And, as you'd expect, the topics are thorny: audits, cyber-security, data privacy, derivatives and eco-efficiency.
Pulizzi calls the newsletter series an example of content tilt "genius."
PwC gets B2B content tilt.
Leave out the boring parts.