Wednesday, April 20, 2016

Event Producers: Still Scared of Social

Six social media perils still frighten many event producers, says the inimitable KiKi L'Italien in Event Manager Blog.

"Not everyone is thrilled about all things social media," L'Italien says.

Producers' six most prevalent fears?

I'll look bad. Fear of boo-boos, trolls and spammers persuade many producers social media's too risky. The answer? Develop a social media crisis plan.

I have too many choices. Periscope, Instagram, Snapchat, Peach. Platform fatigue is no hobgoblin. To zero in, ask your audience where it wants to engage. Don't guess.

I'll invite criticism. Fear of handing critics an arena daunts many a producer. But criticisms are natural and may deserve response. And advance criticisms open the door to mid-course corrections.

It's not for us. A presumption your audience doesn't engage is outdated thinking. Adoption statistics prove otherwise.

It's invasive. Yes, some aspects of your event should be protected, such as your exhibitors' intellectual property and your attendees' personal privacy. What to do? Ask a lawyer for advice.

It cheapens my live event. A misplaced worry. Streaming video actually boosts future-event attendance. It's like a sample of crack.

L'Italien's last word to fraidy cats? 

Get a grip.

"Social media is a regular part of today’s expected communication repertoire," she says.

"Making decisions based on fear is never a good idea."
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