"Hardly a week goes by without someone saying the worlds of B2B and B2C marketing are converging," Gary Slack wrote recently in this blog.
- All consumers would have split personalities (at least six, called a "team").
- Before every purchase, they would email an inscrutable document to at least 15 suppliers, and demand a response within 10 days.
- All consumers would postpone their purchases until their incomes are certain.
- AdAge would be repackaged as an insert in O, and B2C would collapse into B2B, forming a supercontinent named Omnicom.