Thursday, March 10, 2016

Travel's Romance with Video

Travel brands will increasingly lean on video to seduce mobile-carrying customers, according to Skift.

As evidence, the newsletter cites the 25-minute reverie French Kiss, recently produced by Marriott.

"Instead of selling hotel rooms and airplane seats as commodities, brands are learning to tell stories using video that create an emotional connection with a specific audience," Skift says.

Leading the field, Marriott runs a full-scale, in-house studio that produces original shorts.

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