Not even new media.
NBC has replaced ads on some of its shows with content sponsored by American Express, AdAge reports.
Other networks plan the same move.
"Many TV networks are cutting back on commercials to appeal to younger viewers who are used to watching shows ad-free on Netflix—and to appease marketers who are concerned their messages are getting ignored amid the clutter," AdAge says.
Before CLIOs are handed out, it's worth remembering broadcasters weaved "native ads" into TV shows 70 years ago (and into radio shows earlier still).