Friday, February 5, 2016

Marketers Deserve an F in Metaphysics

Marketers deserve to flunk Metaphysics. 

Most, anyway.

They don't get that to be human is to be a world, to wrestle with an all-consuming self.

So their storytelling winds up worlds apart from audiences, as David Meerman Scott observes.

Instead of starting with what audiences think, they start with what audiences should think.

John Steinbeck said it espcially well:

"Of course, people are interested only in themselves. If a story is not about the hearer he will not listen. And I here make a rule—a great and lasting story is about everyone or it will not last. The strange and foreign is not interesting—only the deeply personal and familiar."
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